Category and Price Architecture Training
Our category and price architecture training includes:
Understand the science of developing and executing a category strategy
Understand and apply key category principles and metrics
Know how to complete and use a Category Proof Point Scorecard for measuring and monitoring category performance
Learn how to undertake a market analysis and customer analysis
Design a compelling and efficient Range Architecture, with key range performance metrics
Understand the role of emotion in ranging decisions
Understand and apply key ranging tools such as tail analysis, segmentation, SKU efficiency, space to sales ratios, sales density, contribution to margin, substitution, product life cycles and exit planning.
Build a market related Price Architecture.
Training Formats: 1-day and 2-day face-to-face workshops
Levels: From Department Managers/2IC’s (Fundamentals) through Buyers, Planners and Store Managers (Context-specific) to Prospective/Current Store Owner (Advanced)
Ready to get started?
Enquire about training for your team today.